Seafood that is high quality and provides environmental benefits like Open Blue Cobia creates a compelling opportunity for product differentiation, which is the core to a level of branding that is far more than a logo, claims and packaging. Our branding will mirror who we are, what we do and how we do it and offer the marketplace ethically, environmentally and economically sound solutions that truly benefit all stakeholders.  The Open Blue brand will be as sustainable as our range-free fish farming and walk and talk transparency to all we touch throughout our value chain processes.  With our branded products you will be able to serve and eat seafood happily ever after.

 

Open Blue Cobia may in fact become one of the few, if any, seafood brands you know.  Because traditionally seafood has been either a commodity or branding attempts have come from an outdated production/product oriented perspective, the anitithesis of building a specialty brand such as Open Blue. Our branding extends beyond the hype.  All of those serving you at Open Blue live and breathe our mission and do not waver from it.  Our people are sometimes called ‘walking, talking logo’s’ and that’s fine by us.

Open Blue Sea Farms can only fulfill branding goals by ‘living the brand’ in every way business is conducted, through expertise and its implementation, compassion, integrity and a willingness to be vulnerable and open to publics. Open Blue’s branding program will be targeted, personalized, transparent, and valuable and must be able to convert the recipient from a prospect to a life long customer.